Van Tilburg-Bastianen
The tight labor market has been posing significant challenges for entrepreneurs for some time now, and Van Tilburg-Bastianen is no exception. Many companies are finding it difficult to recruit new staff. The coronavirus crisis, the aging population, and part-time work are all contributing factors.
Industry
Services
Employer brandingInfo
The tight labor market has been posing significant challenges for entrepreneurs for some time now, and Van Tilburg-Bastianen is no exception. Many companies are finding it difficult to recruit new staff. The coronavirus crisis, the aging population, and part-time work are all contributing factors.
Employer branding at Van Tilburg-Bastianen
This makes good employer branding all the more important. Show potential employees what you have to offer as an employer and what sets you apart from the rest. If they recognise their values in your organisation, they will be more inclined to apply for a job with you.
And where better to reach these potential candidates than on social media?
Employee branding
Social media is not just about attracting new people, but also about retaining your current employees. If your company's core values are alive and well within the organisation, your employees will naturally become ambassadors. This is called employee branding.
Van Tilburg-Bastianen
Van Tilburg-Bastianen has been a big name in the automotive and truck industry for over 80 years. With 30 branches throughout the United Kingdom, Germany and Poland, TB is an international organisation, employing over 1,000 people. These include a large number of ambassadors, who share interesting stories about TB on their personal LinkedIn profiles.
TB doesn't just share posts about cars or trucks on social media. There is a good balance between conversion, engagement and branding. Branding includes posts such as tips, great collaborations, support for charities, CSR, but also what they do for their employees. These social media posts show why TB is such a good employer.
TB is certain that this employer branding pays off. One car mechanic chose them because he liked TB's social media so much.
Job vacancy campaigns
TB is promoted as an employer not only in content messages, but also in targeted social media campaigns. We have run several successful job vacancy campaigns! Facebook lead form campaigns are one example of this, which have generated a total of 95 Facebook leads.
In short, follow TB's example and include employer branding next time! Need help profiling your company on social media? Contact us so we can discuss your social media strategy together.
