On Tuesday 21 October 2025, AG Consult welcomed a diverse group of conversion optimisation professionals, UX designers and curious digital specialists to the heart of Ghent for the fifth edition of the CRO Belgium Meetup: Fall Edition. The event offered an inspiring programme with plenty of opportunity for knowledge sharing and networking.
The evening kicked off with a presentation by Els Aerts, co-founder of AG Consult, on the theme: ‘AI for CRO – What you can actually use today’.
Next, Jorden Lentze (senior product manager at Booking.com) spoke about: “20 years of (in)validation – The evolution of experimentation at Booking”. He shared concrete insights into experimentation culture and the development of A/B testing within a global platform.
De bijeenkomsten van de CRO Meetup‑reeks richten zich op praktische inzichten, innovatie en de kracht van gemeenschap binnen de conversie‑optimalisatiewereld. AG Consult, als organisator, beklemtoont het belang van gedeelde kennis en een inclusief netwerk. “Together is better” geldt als leidend motto.
